Reddy Kilowatt (nonfiction)

Reddy Kilowatt (1933).

Reddy Kilowatt is a branding character that acted as corporate spokesman for electricity generation in the United States and other countries beginning in 1926.

Reddy Kilowatt is drawn as a stick figure whose body and limbs are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears.

Reddy Kilowatt made his first published appearance on March 14, 1926 in an advertisement in The Birmingham News for the Alabama Power Company (APC).

The character was the brainchild of the company’s 40-year-old commercial manager, Ashton B. Collins, Sr.