It's In There (nonfiction)

It's In There is a phrase used in a well-known series of advertisements for Prego spaghetti sauce.

Karl Jones commented:

The "It" of "It's In There" is an unnamed quality which we might call “Italian-ness” in this instance … the comfort of the familiar, the nostrum against xenophobia, the recognition of self. “Buy me, I’m you.”

Prego (Italian for "Don't mention it!," or "You're welcome!") is a trade mark brand name pasta sauce of Campbell Soup Company. It was introduced internationally in 1981.

Fiction cross-reference

• Gnomon algorithm
• Gnomon Chronicles

Nonfiction cross-reference

External links:

• Comment @ Boing Boing
• Prego @ Wikipedia