Don't Smoke! Live! (nonfiction)

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"Don't Smoke! Live!" was a credo of Ching

Ching ... classified ads ...

Don't Smoke! Live!

Personal reminiscence

"Don't Smoke! Live" is an iconic phrase in my childhood memories ... more than the phrase, what I remember are many times looking at newspaper classified ads and seeing the words, always the same —

"Don't Smoke! Live!" —Ching Johnson

There was a mystery about it. Every other classified ad wanted you to buy something. This ad told you to do something to better yourself. And who was this Ching Johnson anyway, and why was he named Ching?

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