How is Mike Lindell a thing?

How is Mike Lindell a thing? In a business sense?

Theory: Lindell is fronting for dark money, presumably criminals who own him from his crack addiction decades.

His company either has:

Again

How is Mike Lindell a thing? In a business sense? Textile manufacture is notoriously competitive. How does he turn a profit?

The obvious guess is that he is laundering money for his former drug dealers.

Or maybe he's got enough Jesus freak MAGA customers. But I doubt it.